Sales Enablement

Sales enablement guide: Driving user adoption

This section is aimed to assist Sales Enablement teams with clear messaging and strategies to help customers (end‑users) understand the value of the embedded course creation tools and adopt them as part of their workflow.

Core user benefits to emphasize:

Create training in the flow of work

  • Build courses directly inside the platform they already use—no switching tools.

  • Keeps learning and content creation in their natural workflow.

Fast and simple authoring

  • Intuitive authoring experience that makes it easy for anyone to create courses.

  • Designed so teams can quickly share knowledge without specialized skills.

Instant knowledge sharing

  • Courses can be published and shared in minutes.

  • Perfect for fast‑moving teams that need to train on new products, processes, or sales plays on the fly.

Better engagement vs. static docs

  • Built‑in layouts for interactive learning encourage active participation and higher retention.

  • Replaces static PDFs or slide decks with a dynamic, measurable learning experience.

Brand consistency

  • Fully white‑labeled experience so end‑users see your brand, not a third‑party tool.

  • Maintains trust and consistency in the customer experience.

Talking points for sales enablement teams

  1. Elevator pitch
    “With our built‑in course creator, you can turn any piece of knowledge into an engaging, interactive learning experience right inside this platform—fast, easy, and branded to you with no learning designer required.”

  2. Highlight ease of use
    “You don’t need to be a designer. The layouts are built to make your content engaging from the start.”

  3. Speed to value
    “Turn new product updates, playbooks, or compliance checklists into shareable courses in minutes, not weeks.”

  4. ROI angle
    “Interactive training boosts retention and reduces the time it takes to ramp new reps or teams.”

  5. User empowerment
    “You control the content, the branding, and the rollout—it’s your knowledge, delivered your way.”

Adoption strategies for teams

  • Start with a pilot group: Identify a small, motivated team to create and launch the first courses.

  • Use a quick win scenario: Convert an existing PDF or onboarding doc into a course and share immediately to show value.

  • Integrate into daily workflow: Encourage embedding courses into sales onboarding, product training, or ongoing coaching.

  • Showcase interactivity: Highlight how the layouts make learning more engaging compared to static materials.

  • Share success stories: Demonstrate early wins like faster onboarding time or higher completion rates.

  • Gamify adoption: Track course completions and reward power users or teams creating the most content.

Takeaway for sales enablement

Our course creation brings engaging training closer to where your users work. By focusing on ease, interactivity, and measurable impact, you can drive adoption and deliver immediate value from the course creation functionality.