Objection handling

When prospects bring up competitor strengths, use these reframes to position Coassemble Headless clearly:

“Articulate has more interactivity.”

→ True, but that interactivity comes with a steep learning curve and slow production cycle. Coassemble enables anyone to create training quickly, without reliance on specialist instructional designers. At the same time, L&D professionals use Coassemble to build deep learning programs in half the time, making it valuable across both specialist and non-specialist teams.

“7taps is faster to build content.”

→ 7taps is fast for very simple, card-based lessons, but it lacks depth and flexibility. Coassemble combines speed with real instructional design capability, and content isn’t trapped in a proprietary format.

“Chameleon Creator has templates ready to go.”

→ Templates are convenient, but they’re also rigid. Coassemble gives teams the freedom to create templates immediately with AI. Simply enter a prompt for the type of course you need, and you will have it in minutes, ready to edit.

“LearnWorlds gives us ecommerce and subscriptions.”

→ That’s great if you’re selling courses — but most organizations already have digital ecosystems in place. Coassemble avoids duplicating systems by letting training live where your learners already are.

“We’ve already invested in an LMS.”

→ Perfect — Coassemble doesn’t replace your LMS. It works with it. You can keep your LMS while accelerating course creation and expanding authoring access across teams.